Kings of Pastry Review

Kings Of Pastry Throughout history the French have maintained a culture that, when viewed by the outside world, is synonymous with fine cuisine, artistically beautiful architecture, and the overall presence of an elitist attitude to the folks who simply don’t belong within their borders. When discussing artistic craftsmanship and French cuisine in the same note, it is impossible for those who are aware of its existence not to mention the, Meillur Ouvrier de France.Commonly abbreviated, MOF, the Meillur Ouvrier de France, is a prestigious award that is earned by only the best pastry chefs in the business. To win the collar awarded to MOF’s is the ultimate acknowledgment of a pastry chef’s skills. Chris Hegedus and D. A. Pennebaker’s film, King’s of Pastry, speaks to the artistic genius in all of us, delving into the mental, physical, and creative ability required to win such a competition. This revealing film leads viewers to the realization that bec oming an MOF is to win the most difficult competition in the entire cooking realm.Following expert French pastry chef’s Jacquy Pfeiffer, Sebastien Canonne and Philippe Rigollot, the viewer is placed in the passenger seat on their obsessive quest for the quaint yet distinct collar that represents more than just a prestigious award. Though universally bided together by the competitions regulations, the candidates experience uniquely different trials and tribulations on their endeavors to have the chance to be declared forever one of the best in France.Not an aluminum, Iron, or any type of malleable metal Chef, not the winner of the fouled mouthed Gordon Ramsay’s train wreck of a show, Hell’s Kitchen, but a Meillur de France. King’s of Pastry begins with various scenes from French cities accompanied by subtitles that function as vocally silent narration. The opening narration is utilized to give background to the award, Meillur Ouvrier de France, and the env ironment in which the competitions are held. As the opening scenes of French architecture and culture subside, the film transitions into an introduction of the French chef Jacquy Pfeiffer.Pfeiffer manages the The French Pastry School in Chicago. Considered to be one of the most prominent cooking schools in the country, and the only one that exclusively teaches pastry, The French Pastry School thrives itself on engaging students while they learn the techniques necessary for mastering the art of French Pastry. As the camera follows Pfeiffer at work, the viewer is exposed to the surgeon like dexterity required to craft tasty and aesthetically pleasing pastry dishes.Along with the help of already renowned MOF’s, Pfeiffer and his team not only teach daily classes but are also in the midst of training for the upcoming MOF competition. In Olympic style, this three-day competition is held every four years and is a mental and physically draining process. After a somewhat long-winded i ntroduction, Pfeiffer finally bids his family adieu and embarks on his journey to France. As the film brings the audience back within French borders, a faster paced tempo is desired but not delivered. At this point in the film, we are introduced to more competitors of the MOF competition in a tangent like manner.Hardly any background is given to these competitors, which makes it difficult for the viewer to feel empathy or any other emotion towards them. Moreover, if it weren’t for the collars on the MOF’s it would be near impossible to differentiate which chefs are actually competing due to the plethora that appear in a single kitchen at any given moment. This middle part of the film also leads the viewer to realize how much preparation goes into such a competition. While I retained respect and understanding of this notion, I still found myself rolling my eyes every so often at the dragging manner in which the film presents itself.Despite the slow tempo and mono toned commentaries, the breathtaking sugar sculptures and mouth-watering pastry dishes suffice as a motive for the audience to be drawn into the film and left in awe at the craftsmanship required to create these dishes. Furthermore, these dishes more aptly resemble art sculptures that would be found in an art gallery rather than something on the desert menu at a restaurant. Consequently, it becomes apparent through commentary that transporting these sculptures is half the battle.At one instance Pfeiffer and company is seen moving one of the sculptures and at an erroneous placement the sculpture crumbles. Why these competitors would have to haul these magnificent sculptures anywhere was elusive at first. However, in light of the fact that the competition does in fact require the competitors to move their sculptures from the kitchen to the gallery was enough to rationalize how the entire competition could be reduced to a balancing act. It is for this reason that the MOF is a long-shot of a competition; one that requires dexterity and creativeness to craft the pastries, but also luck when required to move them.As the practice and preparation stages come into cessation, the competitors are eager for the anticipated three-day event to begin. As the first day of competition commences the competitors are required to work in the same kitchen at different stations. Cheating is unthinkable and impossible as countless MOFs pace about the kitchen scrutinizing every move the participants make. As the film finally transitions into a speedy pace it greatly exposes that in order to succeed, time management, efficient skills, and quickness are all equally imperative factors when creating dishes.The implication is surely one that speaks to most high-level competitions. An implication that a lifetime of skill and practice is not enough, rather a competitors entire repertoire is tested within a matter of hours. The competitors must obtain perfection that day, a task that requires both proficiency and chance. The second day of the competition entails the competitors to create ten cupcake resembling pastries called, â€Å"verrines. † Five of these must have the bride’s name, the other five must include the groom’s. The final day consists of creating the fragile sugar sculpture and then transporting it to the gallery room.

Poverty and Progress: Are we suffering from delusion of poverty?

It is indeed that most Filipino today suffers from delusion of poverty which is a false belief of a person that he or she is impoverished or will be deprived of material possessions or a person’s mindset the he strongly believes that he is financially incapacitated. Many people will use the excuse of this is the way I was born or this is my environment and I cannot change it. Through these statements it shows that most of the time it is because of your own mindset the reason you are where you are today. We have all heard, you are where you are today because of what you did yesterday.If you didn’t change or plan ahead yesterday, then you can expect today to be different until you change. A poverty mindset can manifest itself in a lack of vision for the future. You end up stuck in a financial rut, perhaps working a job that barely meets the financial needs of your household. When you lack vision, it’s hard for you to believe that God would give you an idea to take your household to prosperity. And if God does give you a big idea, you either will not follow-up on it, or you will find a way to sabotage it. Your poverty mindset keeps you stuck where you are.If a person feels less than others then he will not feel deserving. If he does not feel deserving, his life is based on desperation and wanting, rather than from joy and abundance. If one feels abundant, he will have abundance. If one feels desperate and wanting, he will expand the poverty in his life. Wealth or poverty is something that resides within. Poverty is a state of mind and about perspective not always about money. It is a fear of never having enough. To break that state of mind we have to make different choices and unblock the shackles that have been placed on our minds by our parents and the society around us.Our beliefs about how the world works is passed down from generation to generation. If your parents have a poverty mindset, it’s highly likely that you grew up with th ese same beliefs. People may say that they want to be wealthy, however a mindset that is set for poverty cannot handle a sudden increase in wealth. Because of the delusion of poverty mindset, you never set up a written budget to plan the use of your finances. You never set financial goals for what you want your money to accomplish. You just let it flow through your fingers and out of your pocket and the end result is being broke.That’s the type of mentality that keeps people in poverty. Often, thinking that we’re â€Å"poor† while others are â€Å"rich† is a result of comparing ourselves with other people. The first step is to stop comparing ourselves with others. You don’t need lots of money to be rich. Poor people put a high priority in having cash on hand. They do pocket accounting. What cash they have in their pocket is often how they manage their money. They do not like checking accounts because it requires financial management. Delusion of po verty has nothing to do with money, it has everything to do with the willingness to communicate and face a problem.Growing up in that environment absolutely shapes one’s mind about money and life. People who heard from their parents that â€Å"we can’t afford this and can’t afford that†, as if there was no other way to get money other than welfare. There was no budgeting to help make the money last the full 2 weeks. They get their check and blow it on junk food, alcohol, drugs etc. Then act like victims for the rest of the days while waiting for the next check or the next binge. Change your environment and you change your financial future. Where did you learn your financial habits? Other adults: primarily your parents.We spend the way they spend. We value what they value. We carry their views on most things. So if your parents spent foolishly, their actions taught you to spend foolishly. If your parents spent wisely, you would gravitate towards wisdom in finances. If your parents were really wise they would have explained why they spend the way they do and how to by-pass financial failures through proper money management. People who grew up hearing a language of poverty that sounds like this: â€Å"we can’t afford it†, â€Å"we don’t have the money†, â€Å"that’s for the rich people not for us†. All of those statements are victimized, poverty statements.Change your language, and you change your financial future. Even the rich people suffer from delusion of poverty according to the Philippine Daily Inquirer (2007, January), â€Å"As the economy dips precariously, people who still have a lot of means are freaking out†. According to Dr. Kotbi from his interview in New York Times (2009,Jauary) he had a wealthy woman patient, worried about whether she would have enough money to buy groceries, refused to eat. Another patient, a real estate investor grew so paralyzed by financial fear that h e asked his wife, who had hardly paid a bill in her life to take over the family finances.Dr. Kotbi said they often suffer â€Å"delusions of poverty† which is in the Diagnostic and Statistical Manual of Mental Disorders, associated with psychotic depression and despite retaining millions of money in assets, are crippled by self-doubt, loss of power, and sometimes guilt. These people have fear of being poor. I hate this delusion of poverty in our country where poverty is imbibed to all of us: ‘Hindi ako makakapagtapos ng pag-aaral kasi dukha lang kami’ or ‘Anong magagawa namin? Eh mahirap lang kami? ’ It’s always like that. I also hear that from my neighbors, saying everyday that they are just poor folks.I hate that in every election season, the candidates that we see on television hail themselves as messiahs or the bringer of solutions to poverty. Or perhaps, a knight in shining armor, ready to rescue a poverty-stricken maiden. We should acce pt the fact that the way we think affect our actions. Yes, somehow we are poor but we can be rich also. We need to be aware of a self-defeating thought process or activity in order to change our poverty mindset. Remember the sayings that what your mind can conceive your heart and body can achieve. It is the time to cut the chain that ties Filipino to the endless delusion of poverty.

International Management Research Paper Essay

Assessing the Environment As we look to take our business, International Jean Company, into the ever expanding global market, it’s important that we choose locations that are going to fit our needs. This location selection cannot just be random, nor can it be done hastily. Our time learning how to be International Managers have taught us that only through careful research into many topics like the Environment, the Geography and Climate, the Culture, and Communication, can we really have the information necessary to make an informed decision. Therefore, we began to look at Denmark, and extensively researched the strengths, weaknesses, opportunities, and threats that lay before us here. Denmark is a small country with a population of just over 5 million inhabitants. It has achieved a remarkable degree of economic success over the last 50 years or so. With GDP per head of around $56,000 the country ranks fifth in the world and ahead of both Japan and Germany in terms of purchasing power. This remarkable economic success has been achieved by the Danes thanks, in no small measure, to their pragmatic business style.(1) According to the Ministry of Foreign Affairs of Denmark, it has the most efficient distribution system, the best labor regulations, and the second highest GDP per person. According to Forbes.com, Denmark is the best country to do business in. The Danish economy’s mix of low inflation and low unemployment along with emphasis on entrepreneurship and lower taxes make Denmark an attractive company to business investors and entrepreneurs. These qualities combined with high marks for innovation and technological savvy lift Denmark to the top of the busin ess world. Denmark is a country that is filled with many small and medium sized, independently owned businesses. Compared to the rest of the European Union, Denmark has a significantly less amount of large corporations, with the exception of Spain. They are known for their top quality production standards. Danish companies tend to concentrate on highly specialized products with a high margin production and rely more on product innovation and design instead of improvements in production technology and price competitiveness. Many small and medium sized companies are able to have major control over their market because they base themselves in small towns and rely on relationships with the community. This makes it difficult for large corporations to take their market share. Although Denmark has a significant amount of independent businesses that support its economy, it is highly dependent on foreign trade and international cooperation. Denmark is made up of a highly developed infrastructure, an advanced telecommunications system and a well-educated and stable workforce. Throughout all relevant levels of the workforce, English is spoken and written at an exceptionally good level. This is a very beneficial factor to the role that Denmark plays in the global market. Geographically, Denmark is in the perfect position for international trade. It is in the center of the Scandinavian countries and has easy access to the Northern and Eastern European countries. International surveys show that Denmark has top ratings in transportation, in all modes, energy, communications, and distribution systems. It is also highly rated in product quality, organizational quality, customer relations, credibility, and social responsibility. Denmark’s legal system is very similar to those of other European countries. Foreign business men may find some difficulty in legalities due to the use of civil law system and statutory law. Unlike the common law system used in countries such as the US, the Danish courts are not limited to the strict lettering of the law, but instead the purpose of the statute. This interpretation is also applied to private agreements. Compared to other countries, lobbying of the government is not as common and not as organized as in other countries. Usually, trade bodies will bring up issues to the government instead of individual persons or companies. The most common forms of companies used in Denmark are Public Limited Companies and Private Limited Companies. Denmark is known for having a high tax rate although when taking to account other costs of doing business (wages, benefits, cost of living, etc.) it balances out. The Danish tax regime relies heavily on direct taxes, such as taxes from labor, but there is little to no dependence on indirect taxes, such as social security and contributions from employers. Managing Interdependence Denmark is a significant player in the global market when it comes to social responsibility and ethics. It has the lowest rate of corruption of any other countries in the European Union. It also has very strict government regulations and very beneficial reasons to be socially responsible. Since the 1970’s, Danish environmental law has developed as part of public, private and European Community law. The National Agency for Environmental Protection, the National Forest and Nature Agency and the Department of Planning all make up the Ministry of the Environment. The have local and regional councils which are elected by the public and are responsible for environmental and planning procedures that conform to local wishes. Denmark is one of the few countries that have several kinds of green fees and green taxes. This is to motivate companies to use cleaner technologies, resource management, and/or environmental audit and management schemes. In 2008, Danish parliament passed a bill that forces large corporations to report on their corporate social responsibility (CSR) on their annual report. The Danish companies that have engaged in CSR have reported that it has had a positive effect on the companies. They claim that while it is flexible, it does bring up some legal burdens on them. It is the belief of the Danish government that the legal requirement marks the starting point for increased reporting on CSR, and in the forthcoming years the government intends to encourage progress and improvement of Danish businesses’ CSR work and reporting. Upon this laws implementation, 1100 companies were required to report CSR on their next annual reports. According to the 2009 reports, 89% of the required companies complied and 3% did not comply (8% complied by default because of being a subsidiary of a company that complied). The most common form of CSR among Danish companies related to environmental and climate issues. According to International Management, by Helen Deresky, Denmark is tied for the number one spot for the country with the least amount of corruption. This is because the Danish culture has a much more direct approach to business practices. They prefer openness and honesty, which sometimes seems rude to foreigners. It is clear to see that Denmark is ahead of almost all other countries in being Socially Responsible and having sound business ethics. For a new company, good ethics and social responsibility can be a make-it or break-it issue for a company. In one aspect, these issues can cost the company money. When just beginning, you should try to get your costs to be as low as possible. On the other hand, being viewed as an ethical company and by being socially responsible you improve the image and branding of the company. That will give the public a better perception of the company and can increase the demand for your product. Fortunately, in Denmark, only large companies are legally required to report their activities relating to social responsibility. While it would be a smart choice to make, not having to spend money on social responsibility during the beginning phases of the company will allow ease for penetrating the market and will allow us to be more socially responsible in the future. Overall, Denmark’s cost of doing business is about the same, if not lower than other countries, and the benefits of doing business in that country are much more significant. As long as our company helps locals and abides by their cultures and their rules, then the company should be very successful. Understanding the Role of Culture Before we can truly consider starting our business in Denmark, we need to understand the culture of the area. The viability of the economy, the labor market, the work environment, are all crucial to our success overseas. Taking the time to build a cultural profile of Denmark can help International Jean understand how to transition our business, and our expatriates to a very new experience. We begin our cultural profile by looking at the Government and Economic systems of Denmark. The politics of Denmark could best be described as a â€Å"Social Democracy† Though they do have a constitutional monarchy, like England it is a mostly ceremonial position. Elections occur democratically, similar to the United States without the Electoral College, which leads to a more direct representation of democracy. There are very low levels of corruption, not just in Denmark but in the entirety of the surrounding Nordic countries. As far as picking a market to operate out of, Denmark is a very excellent selection. Denmark has a prosperous, well-developed mixed market economy, ranking 16th in the world in terms of GDP (PPP) per capita. They use the Nordic Model, which is a version of what is traditionally called a â€Å"welfare state† The Nordic Model differs from other welfare states with an emphasis on maximizing labor force participation, promoting wage and gender equality, and a large amount of wealth distribution. A so called â€Å"welfare state† goes hand in hand with wealth distribution, citizens can count on monetary support during periods of unemployment and on welfare. The redistribution of wealth goes towards many societal needs, which will be explained further. Furthering supporting our transition, Denmark features low barriers to free trade, as well as little product market regulation. In fact, according to OECD rankings, Denmark has one of the highest ratings as far as product market freedom is concerned. We will be able to easily enter into this market, and will have a lot of freedom in regards to product selection, as well as advertising and marketing. This plays into the next few sections of our cultural profile: Kinship and attitudes towards leisure and recreation. Denmark, similar to most of the Nordic region, is one of the most liberal nations in Europe. They have an open attitude towards sex, nudity, and freedom of expression. As you walk around cities in Denmark, you can find advertising that features risquà © situations, and even cursing. The people of Denmark tend to have a darker sense of humor than what we’re acclimated to here in the United States, and often find ways to poke fun even at traditionally somber topics like death. Though we should be careful of how we utilize humor, both in our advertisements and in our work environment. Though good natured, citizens here tend to intensely dislike any joking at the expense of Denmark and its culture, particularly from outsiders. They are very proud of their country, and their family units reflect this. Families in Denmark are traditionally tight, well-knit units, who enjoy a good quality of life. They tend to live a relaxed lifestyle with a focus on family and friends. Bicycles are one of the predominant ways to travel around, especially in bigger cities like Copenhagen. We come to a big difference between the United States and Denmark, in terms of the attitude towards work. Whereas most Americans â€Å"work to live†, in Denmark the opposite is true. The Danish are taught from an early age to choose a profession that they would enjoy working, as opposed to a job taken out of financial necessity. This is reflected on Denmark’s scores in G.L.O.B.E/ Hofstede cultural dimension rankings in â€Å"masculinity†, which are very low, as well as â€Å"Uncertainty Avoidance† also being low. This is partly due to the fact that most of the labor market is a part of Trade Unions, as of 2008 Denmark had 67.6% labor union density. There is a partnership between employers, trade unions and the government, whereby these social partners negotiate the terms to regulating the workplace among themselves, rather than the terms being imposed by law. As we transition, we will need to make contact with these unions, and work closely with them to come up with rules and regulations for International Jeans that work for the native population. Another workplace difference is in the amount of work per week and the vacation time allotted. The Danish work an average of 37 hours a week, generally calling it a day around 4pm local time. Expatriates should be made aware that the Danish are not impressed with managers that work 50-60 hours a week. As mentioned previously, they believe in a balance between work and life, and would view those who worked considerably more hours to be less efficient at their jobs. In the United States, there are no laws concerning paid vacations or time off. To contrast, in Denmark paid time off is actually mandated by law. The Danish usually receive a minimum of 5 weeks of vacation, plus national holidays. These are factors we need to consider when hiring local workers. Other characteristics of the Danish work environment include high job mobility, as employees and managers are encouraged to take risks and make decisions that a more conservative American manager might not make. In general, Danish company activities are less structured and less formal, which is reflected again by the low score in the â€Å"Uncertainty Avoidance† category. There is a low level of Assertiveness on the Hofstede scale, as the strength of unions and the desire of the Danish to care about their work come together to make a highly productive and group oriented workplace. We would do well to hire a lot of local talent immediately. We mentioned the large amount of wealth distribution earlier. Denmark ranks highly on the Collectivism scale. Being a social welfare economy, much of that money is poured into both the Educational system as well as Healthcare. The Danish education system provides access to primary school, secondary school and higher education. All university education in Denmark is free; there are no tuition fees to enroll in courses. Danish universities and other higher education institutions offer international students a range of opportunities for obtaining an internationally recognized qualification in Denmark, and many classes are taught in English. Our company should take advantage of this when looking to hire. In addition to free education, there is also Universal Healthcare for all Danish citizens, paid primarily by taxes. Denmark spends 9.8% of GDP on healthcare. The life expectancy in Denmark is 78.6 years, and there is one doctor for every 294 persons in Denmark. It should be noted, that these social services also leads to a high tax rate for Danish citizens, hovering near 48-49% Communicating Across Cultures As we work towards bringing International Jean Co. to Denmark, we need to be aware of the similarities and differences in the way our two countries communicate. The characteristics of that communication, and the interplay between American expatriates and Danish locals will determine how well our new company will function as an overseas entity. We will begin by looking at native language, as well as the amount of English saturation in Denmark. The native language of Denmark is Danish, with other regional languages such as Faroese, Greenlandic, and German officially recognized. In selecting expatriates, we should look to be choosing managers that are able to speak Danish, or willing to quickly learn. However, we shouldn’t feel like the ability to speak the language is mandatory for expatriates. One of the great aspects of setting up our business in Denmark is that there is a very high proportion of Danish citizens who speak English. In the educational system, it is taught as the primary foreign language. English will be spoken and written well by all relevant levels of the workforce. This is further demonstrated by the fact that many commercials and advertisements, as well as trademarks, are used directly in Denmark without translation. The people of Denmark are, generally speaking, friendly but blunt in their speech with one another. Concerning Hofstede dimensions, they rank very highly in the â€Å"Humane† category. They tend to shy away from confrontation, so our expatriates are going to need to tread softly when it comes to moment of direct communication regarding mistakes or problems. Direct debate is encouraged, but keeping confrontational phrasing out of it is important. The Danish tend to be very plain speaking when communicating, which can be mistaken for rudeness in other cultures. Our managers need to be aware of this, so they know that they aren’t necessarily being insulted when talking about work issues. Like the United States, Denmark is a â€Å"low-context† culture. They tend to be direct and explicit when communicating among one another, and tend not to rely on non-verbal communication. They prefer to have direct conversations, either by phone or face-to-face, though increasingly more electronic communication has taken over. Also like the United States, Denmark is also considered a â€Å"low-contact† culture. They prefer a minimum of an arm’s length of personal space, and do not enjoy overly aggressive physical contact. Body language is very restricted, which can make interpreting responses and feedback difficult. Time is another major factor that we as Americans have in common with Denmark. The Danish follow a monochronic time system, which is more linear in structure as compared to polychronic time. Those practicing monochromic time, such as the Danish, tend to complete tasks one at a time as well as adhere to a stricter schedule. We also share similar views on proxemics, or proximity. The Danish see larger offices and more space as reflective of having more power and esteem. The United States and Denmark have a surprising amount of similarities in how we communicate, both in regards to interpersonal communication as well as in a work environment. This should greatly aid International Jean Co. in a smooth transition from the United States to Denmark. Cross-Cultural Negotiation and Decision Making The Negotiation Process: Danish people of business are usually very experienced in interacting and doing business with visitors from other cultures. They pride themselves on their Danish culture and tend to sometimes not be very open to information or assistance from the outside. Similar to many other countries, people of Denmark shake hands upon meeting. This is also the case when departing. It is good to familiarize yourself with the Danish culture before going in full steam. The Danish official language resembles Swedish and Norwegian, and shares a few commonalities with German, but DO NOT remark or even assume that they are similar. Most businessmen and women in Denmark speak English well, but it is recommended to stay away from using jargon and slang. Danes like to leave space between themselves when interacting, so be aware of other’s personal space and try not to be too touchy-feely. They usually speak in quiet, gentle tones and interrupting is considered rude. Danes usually do not openly show their emotions. Come well prepared! The Danes are meticulous when it comes to analyzing information and proposals. Know your information and bring in copies for your Danish counterpart to examine. Everything should be well organized and do not steer off topic; straight and to the point. Business relationships are often only fairly important in the country, and are typically not a needed requirement for initial business interactions. Just like your goal is to get to know one’s contacts in a host country and build mutual trust before embarking on business discussion and transaction, your counterpart is also trying to learn about you. Danes are cautious and appear to be reserved and proceed slow. Once the trust is well known, there will be a sense of allegiance to you as a respected business partner. Denmark is a democratic and understanding country. It can be cohesive to criticize other people or systems. Bosses are expected to be team leaders rather than private decision-makers. In the country’s business culture, the respect a person takes pleasure in depends mainly on his or her achievements. Well-liked personal traits include individual initiative, knowledge, and expertise. To the Danes, negotiation is a joint problem solving process and the buyer and seller in a deal are equal partners. The primary negotiation style is cooperative and they believe in the concept win-win. It is strongly advisable to avoid any open disagreement and to remain calm, friendly, patient, and determined. The Danish believe in information sharing as a way to build trust with their counterparts but this doesn’t mean that they are going to say everything. A good part of the communication may be in writing, which Danes often prefer. They move through things rather quick and are less observant over detail. They strive to conclude negotiations quickly but this does not mean they will readily accept unfavorable terms. Danes do not like bargaining or haggling such that they do not appreciate aggressive sales techniques. They do prefer negotiating in a straightforward and honest style and may use pressure techniques. When persuading your counterpart avoid aggressive tactics and negotiating with the Danish. If confronted, they will not shy away, but this is almost guaranteed to deteriorate your bargaining position rather than strengthen it. It can also eliminate your relationship. Although a verbal agreement can be considered binding and will most likely be kept, do not consider them final. Only a contract that is signed by the two parties makes up a binding agreement. Written contracts are a serious matter in Denmark. It is best to keep them concise without including too many legalistic details. Signing the contract not only shows your commitment but a strong confirmation of your Danish partners’ commitment also. Works Cited Brunson, Winnon â€Å"Cultural Perspective: A Year in Denmark† 2008 â€Å"Danish Communication Styles† 2012 â€Å"ET Ã…R I KØBENHAVN: FOLKESUNDHED OG KULTUR† 2011 â€Å"The Monarchy today† – The Danish Monarchy 16, June 2012 â€Å"ETLA: The Nordic Model† â€Å"The Nordic Model† Nordic Labour Journal: In Focus. 2001 â€Å"Business Negotiations in Denmark† â€Å"Business Etiquette in Denmark† â€Å"Negotiating International Business – The Negotiator’s Reference Guide to 50 Countries Around the World† Katz, Lothar. 2007 â€Å"Doing Business in Denmark† Kroman, Reumart. 11 February, 2005.

Global Marketing Case Study Example | Topics and Well Written Essays - 2500 words

Global Marketing - Case Study Example It has already made an unplanned foray into India, but is not finding the move very successful. This is despite the fact that the mobile communication market in the country is huge and the potential to grow exists especially in the larger towns (not the four big metros in the country) and semi urban areas. This report is a global marketing opportunity analysis for entering the Indian market. This is a preliminary to a full fledged marketing plan which will be prepared at a later stage. Political Factors: The following political factors is the key concern; Current / future taxation policy to be monitored. Current and future Political supports will render a great control to the regulation of business of a country and add value to clients and other business also. Bank loan facility such as bank guarantee to be made in between employers and bankers and the bankers provide the finance on a instalment basis i.e. on the basis of work progress. Trade bodies to be complied with such as trade license to be provided by the Government bodies to start the business and the license to be renewed periodically (yearly). To be make sure, concerning the war effects and related draw back on the affected Country. Stability of political environment also another important factor. Government policy i.e. rules and regulations influence the business requirement. Government's role on marketing principles should be evaluated. Look at the Government policy on the financial end. Government vie w of point on cultural and religion environment to be analyzed. Economic Factors: Traders has to consider the situation of finance in the business if it is short or long term. Strength of sale i.e. is another important factor which is applicable for current and future levels of Government spending. Access of loan feasibility has to be considered. It is really a fact for doing an international marketing. You have to be particular about the interest rates as such current and future level, because the fluctuation in exchange rates has a great impact on the market now days. Due to the current global recession unemployment also badly effected at present. Price rises also another impact on the employment level per capital also to be considered the price rises how it affects the domestic product so. Tax levies and market trends is to be followed. Socio-cultural Factors: To look at the influential part of society and culture of the country on the business which varies from county to country. Another important factors are to be considered is dominant religion and the effectiveness of foreign products and services and mother tong (language) of that particular county is another factor which will have a great impacts for communicating of products in their markets. Timing is also considered as per the requirement / availability of Clients. Majority of roles of men and women to be identified. Population of that country is to be considered whether the older generations are wealthy or not. Religious customs of that particular Country and community to be respected so. Technological Factors: Current and future technology innovations is important for competitive benefit and is major guider of globalization. Fund status is concerned with by viewing technologically. The technology is deeply affected the products and services to produce more cheaply and to a prime standard of quality. Internet services and advanced mobile and

Safety management Essay Example | Topics and Well Written Essays - 500 words

Safety management - Essay Example s systems, ground operations and effectiveness of safety process in an organization is compliant with OSHA standards, compliance audit will be conducted. The audit plan will include essentials of good management like planning, remedial actions and records of all processes. Furthermore, an emergency preparedness system will be developed. This will help the employer and employees to curb emergent issues like discharge of harmful chemicals during production. In preventing future accidents and risks in an organization in compliance with OSHA, an investigative process of how earlier accidents occurred in the institution will be formulated. This will enable employees to learn from such experience and be cautious in to avoid repetition in future. Training organization employees on the investigative processes will be a necessity. Since the world is dynamic, employees need to be updated on newer safety management skills. This training program will ensure careful management of perilous chemicals and production process in an organization. Emphasize on the aim of such training to employees and the organization is important. a) The application of appropriate techniques like health, psychology and educational skills and methods by certified safety professionals in avoidance of damage to the society, possessions and the surrounding. b) Employs skills scientific, engineering and management knowledge in preventing the society from diseases, poverty, lack of knowledge and environmental hazards and also improving their health through inventions of drugs that cure certain illnesses. c) Chemical industries, Hospitals, medical research centers, food industries, quality assurance firms and environmental organization and all organizations and companies that subject to possible perilous happenings that threatens safety. d) With competent skills and knowledge, safety professionals have brighter future. As the technology advances, so is the increase in safety profession to provide

Sociology Research - Hacking subculture Essay Example | Topics and Well Written Essays - 1250 words

Sociology Research - Hacking subculture - Essay Example In order to clarify the issue about hackers, it is but necessary to trace the history of these group.. Hackers are members of a sub-culture from the group of Information Technology professionals. According to the website Cyber punk project, Hackers are technical people like programmers and designers who â€Å"enjoy exploring details of programmable systems and an expert at a particular program, sometimes going to the length of being obsessive about programming† ( Cyber punk Project ). Thus, hackers are highly- skilled people who have their own culture, considerably a group with their own language and rituals. Hackers have different motives which can often lead them to committing malicious acts. In a study made by Taylor among young hackers, he identified some reasons behind hacking : feelings of addiction, urge of curiosity, boredom with educational system, enjoyment of feeling of power ,peer recognition, and political acts ( Jordan and Taylor 46) In 1994, Levy categorized the hackers into generations, the first of which are computer aficionados in the 50’s and 60’s mostly from MIT. The second generation are the ones who popularized computing through the development of PCs, and the third generation are responsible for the advent of computer games ( Taylor 15 ). Nowadays, hackers are considered belonging in the fourth generation (Taylor 17). Unfortunately, the fourth generation hackers have been perceived also as crackers. Crackers are hackers who commit cyber crime by maliciously spreading virus or illegally accessing other people’s PC or system. Nevertheless, there is a group of hackers known as â€Å"white hackers â€Å" who can be considered as a pure form of hacker. According to an article in the website koiskea, their ( white hackers ) main goal is to â€Å"help improve computer systems and technologies â€Å"(koiskea.net ). Ross also argued that ethical hacking done by these white hackers provide a lot of benefits such as

STEEPLE Analysis of UK Supermarket Term Paper Example | Topics and Well Written Essays - 2500 words

STEEPLE Analysis of UK Supermarket - Term Paper Example STEEPLE (Social, Technological, Environmental, Economic, Political, Legal and Ethical) analysis is amongst the most effective tools that are used to monitor changes taking place in the environment of the business (Brown, 2007; Griffith & Harmgart, 2008); the analysis is done to identify all important factors that can have a significant impact on any organisation operating in the UK supermarket industry. Li (2008) and Vasquez-Nicholson (2011) emphasized that Morrison PLC is a dominant brand in the UK supermarket industry as it derives its competitive edge by doing STEEPLE analysis frequently. It has successfully achieved its target market size by exploiting all strengths and availing opportunities present in its external environment. STEEPLE Analysis of UK Supermarket Every market is significantly impacted by both micro and macro environmental factors, but macro environmental factors have more influence on operational activities of a business (Jarett, 2012). Each factor of STEEPLE ana lysis with its relation to the UK supermarket industry is discussed below: Social Analysis The current trends of consumers in the UK market depict that they are moving from one stop shopping to a bulk buying mode as there are various social changes happening in the country. Supermarkets have availability of various non-food items which are usually on sale in the market. There have been demographic changes because there is an increase in old people, the number of female workers is increasing, and there is a significant reduction in homemade meals (Davis and Relly, 2009). There is more emphasis on the private label share of every business mix, efficiency in supply chain, and improvements in operational activities so that the overall cost of business is reduced. Most of the retail giants in the UK are now shifting to local suppliers for their purchases and stock requirements (Vasquez-Nicholson, 2011; Waterman, 2007). In addition, consumers’ demand of products and services has ch anged because of their social conditioning along with their beliefs and attitudes (Lyan, 2007). Technological Analysis Technological developments have enhanced the service level of supermarkets in the UK as they have benefitted both consumers and companies. With the help of technological gadgets, products are available quickly, personalized services are offered to customers and shopping has become convenient (Akter, 2012). The major systems that have enhanced UK supermarkets’ functioning are Electronic Point of Sale, Efficient Consumer Response, Electronic scanners and Electronic Funds Transfer System; these systems have assisted inefficient distribution and merchandising activities so that requirements of each company are effectively communicated on time to the supplier (Grugulis, Bozkurt and Clegg, 2010). Environmental Analysis All organizations have to show that they engage in environmentally friendly activities; there is increased pressure on various managers and companie s for acknowledging their social responsibility and they are required to behave in a beneficial way for the society (Smith, 2004).

Bush Temporary Workers Program Essay Example | Topics and Well Written Essays - 250 words

Bush Temporary Workers Program - Essay Example The Program acknowledges that current immigration system in the United States is broken and suggest that a system of â€Å"matching willing employees with willing employers† will help reform the system. Position: While Bush Temporary Workers Program can be laudable, this is however counter-productive considering the current economic condition of the country. Where we have more than 10 % unemployment rate caused by the 2009 Financial Crisis. The economic health of United States have already changed dramatically and it is no longer as robust as before. Such, it can no longer accommodate additional workers to compete with domestic workers. While I have nothing against foreign workers who are as talented and productive as an American worker, I would prefer that scarce jobs will go to Americans first. Had this proposal of Bush been made during America’s economic peak, I would have nothing against it. But just not today where a job that will go to an immigrant worker will be a job that will be taken away from a prospective American job seeker. I understand that having more than 8 million undocumented workers can be a threat to national security. But taking away jobs from Americans who equally needs it, cannot justify the proposed immigration reform.

Education Psychology Research Paper Example | Topics and Well Written Essays - 750 words

Education Psychology - Research Paper Example The child also develops intellectually and is able to manage time, set goals and priorities, understand different meanings of words and develop morally. The child develops social skills including attempting to solve problems on their own. The child also tries to form social relationships and make lasting friendships (Morin, 2012). Jean Piaget explained the stages of a child’s cognitive development, which include the sensor motor stage occurring between birth and two years of age, preoperational stage from two to seven years, concrete operational stage starting from seven to eleven years, and formal operational stage occurring from adolescence to adulthood. Fourth grade students are in Piaget’s concrete operational stage of cognitive development. At this stage, students learn how to use logic appropriately. They demonstrate intelligence by manipulating symbols systematically and logically. They are also able to make sensible decisions and think hypothetically about observable objects. Children at this stage can also sort objects according to shape, size or color. They can also recognize the relationships between things in a sequential order. Moreover, they are able to classify objects depending on characteristics such as size or appearance. The child also understands that some objects can be chang ed to different states and reversed again, for instance, the deflation and inflation of a ball (Shaffer and Kipp, 2009). The child also goes through social development. Erik Erikson explained eight stages of psychosocial development, from birth to adulthood. Fourth grade students are at the industry versus inferiority stage. It occurs between the ages of approximately five to eleven years. At this stage, children develop pride in their abilities through social interactions. It is an important stage for developing self-confidence. At this stage, children are given opportunities to gain the recognition of their parents or teachers. For instance, they can be asked to draw, solve problems or write sentences. If they do them correctly, they are commended for their achievements. If teachers and parents commend and encourage children at this age, they will believe in their skills and have a feeling of competence. However, those children who are not encouraged by parents or teachers, but ar e punished and ridiculed instead will begin to doubt their abilities and develop low self-esteem (Underwood and Rosen, 2011). Lev Vigotsky’s socio-cultural theory explains that learning is a social process and human beings get their intelligence from the society. A child’s social interactions play an essential role in cognitive development. Vigotsky’s theory suggests that students should learn in an environment that is socially interactive. The learning environment should be supported with discussions, computers, problem solving, and collaborative writing, among others (Shaffer, 2008). By having knowledge on the social, intellectual and physical development of students, I will be able to teach more effectively in future. Teaching students at the concrete operational stage will involve the use of concrete visual aids to explain complicated ideas to them. I will also use familiar examples to explain complicated concepts and give the students a chance to manipulate objects. I will give students assignments that will require them to think analytically and logically. I will ask them to practice classifying ideas and objects. I will apply Erikson’

Railway Security of the Acela Express between Washington DC and Essay

Railway Security of the Acela Express between Washington DC and Boston, USA - Essay Example The USA 9/11 commission has emphasized on the need to have increased efforts of minimizing loopholes and instances of enemy attacks to secure public places through increased funding for security operations and enhanced legislative initiatives. The 9/11 commission noted that â€Å"opportunities to do harm are as great, or greater, in maritime or surface transportation.† This paper will explore risk assessment and management for the Railway transport industry in the United States particularly the Acela Express railroad services. Under risk assessment, it will try to explain on the criticality, vulnerability, and possibility of threat of attack while risk management will include measures of risk mitigation based on security loopholes or weaknesses identified. The nature of terrorist attacks experienced in different parts of the world have seemed to target places where people congregate for different reasons including commerce, worship, work among others. The enemies of common good have intention to kill and destroy either as a way of retaliation or to seek recognition of their power by their so called opponents. Some of the points where attacks have been witnessed include places of passenger transport like airports, railway stations, bus stops among others. There have also been attacks en route through means such as hijackings, bombings, armed attack, sabotage, arson, unconventional attacks, kidnapping, barricade or hostage. They have used weapons like explosives, fire or firebomb, firearms, chemical agents and radiological agents and threats. Vulnerability and criticality of a rail system to an attack should be assessed based on assumptions about the sort of attack and the magnitude of the impact including loss of life, casualties, econ omic disruptions, destruction of the environment etc. The threat level should be the sort of information to be acquired which may range from low, moderate, substantial, severe to critical, the

Cultural Assessment (M4C) Essay Example | Topics and Well Written Essays - 500 words - 1

Cultural Assessment (M4C) - Essay Example Working upon doctrines of mind-body dualism, mechanical analogy, physical reductionism, definite regimen and control, and specific cause for every disease, the Western scientific paradigm offers treatments that are statistically different and proven. It has many implications for health care in U.S. in that it works upon the mind and body separately and the body is considered as a number of interrelated systems working together and any abnormality in any of these systems is cured by treating the cause of that disease. 2. Since, Western science looks at the disease from a mechanistic view, it focuses more on the treatment which makes it very expensive. The body is considered as all materialistic and if something is not seen under the microscope, it means that it does not exist. In a culturally diverse society as U.S., the Western scientific paradigm can be a problem because it may cause cultural clashes between the communities because of difference of opinions and beliefs.

The Difference Maker Essay Example for Free

The Difference Maker Essay One of the main goals of all human beings is to want achieve success in all areas of our life, work, family, social and are always in search of that success so longed happiness handed us dream. There are thousands of books and authors who speak of matter, where we teach key tips to achieve excellent development of our goals and achievements. One of those great authors who have dedicated their entire life to write and teach route form and order to achieve those goals is Jhon C. Maxwell, great motivator that has worked to lecture within organizations to promote extraordinary leaders. Maxwell in one of his books entitled The Difference Marker teaches us to turn our attitude as the most valuable asset for achieving all of our objectives and goals. He tells us that a great attitude is all that you need to be successful, but not enough just to have a good attitude, you also need to possess skills and integrated both accompany success. The attitude that you have positive and negative situations would make a difference and Maxwell mentions five obstacles encountered: discouragement, change, problems, fears and losses, he also believes that attitude is an internal feeling, which is influenced by your experiences past, is the power of your true self, is unconscious, is your best friend or enemy, and that attitude is manifested through our conduct, is the spokesman for your present and your future prophet. The big question, Where do we get that attitude really?, Your environment where and how you grew up, the expressions of others and how they perceive you, as you will perceive yourself, the opportunities are not equal for all the world, the partner with people with the same interests, the strongly you have to believe in your thoughts, how you decide how you will do things, in order while more you live more moldable are your decisions. We can not disconnect the attitude of the reality in which we live, and think we will get success only by our dreams. The attitude that we develop make a difference, but it is all we have to prepare because there are things she can not compensate: Attitude can not replace the aptitude, the latter is the ability you have to do things, Maxwell says, that if you think you can do something thats confidence, the ability to do it, and both are necessary for success; The attitude can not substitute for experience, and usually get until after you need it. First comes the test and after the experience, this one does not learn is acquired, so it is important to hire people with experience (aptitude) and this combined with the positive attitude, will give the winning formula; Your attitude can not change the events, you can handle them and accepting in good shape, if you can not change, then accept it in a good way, how? Changing your attitude;- Your attitude can not substitute personal grow th, you have to feed the mind and soul to become the person you want;- Your attitude will remain the same all the time, unless you work at it every day, trying to get the daily control of the attitude should be one of our main objectives. We need to understand that we need to experience in our lives, ripen, grow them, believe in yourself and have a persevering attitude to succeed. When we asked why we have to have a good attitude in our lives, and that will bring benefits, Maxwell explains: external events can not be controlled by us, but the internal are the opposite, and the attitude that I developed before these events I can control, make the difference. The positive or negative attitude I have in a given situation will change the way that I can see things and therefore my behavior. If I want to emphasize the negative, my situation is black, clouded, however if I want to emphasize the positive perception will be glad in hope. The basic principle of working with people and be successful is in: The principle of the glasses, as we see other people and this has more to do with our attitude that the characteristics of individuals; Beginning of sorrow, when a person is hurtful, hurts others, the negative experiences we can have other relationships affect personal relationships can come to exist, even if they are not harmful; Top of the elevator, we go up and down to people according to their limitations and weaknesses; Learning principle, every person we meet gives us a lesson, something new, some people determine that they can learn something from them, others not simply because they have nothing to offer. It is so important to keep a positive attitude in any event, that many doctors assert that creates a direct effect on the bodys cells, causing delay the advance of disease. Psychoneuroimmunology is the science in charge the emotional and mental activity, and the welfare of the individual, and indicates that patients may have a higher recovery if there is a relationship between feelings and emotions. Plato said that our mind was our home, and we can make it heaven or hell. Life is 95% mental and the other 5% is physical these are words of Yogi Berra, baseball player New York Yankee team, and this affirmation is true. The attitude that we develop in situations of our lives make a difference. But what would these actions we should take to have a great attitude: 1-Take responsibility for your attitude, the first rule is not to feel defeated because your attitude is not right, take action to improve it. 2-Evaluate your attitude in this, look at yourself to see whats causing this, and you have to make positive changes to achieve this transformation. There are several steps: Identify how you feel about yourself, how you feel in relation to others the problem youre thinking, we are the sum of our thoughts. It is therefore important to think positive because we will never change our attitude but start first with our thoughts. 3-Build the change you wish. 4-Change your attitude, change your thoughts, to be able to control your thoughts can control your attitude.You are not what you think you are, but what you think, you are.5-Build good habits. 6-Manege daily attitude, successful people make decisions once the work every day. The five biggest obstacles attitude are:-discouragement, change, the problems, the fear failure. If you allow discouragement invade your life, you will never get the success you want. Do not confuse one passenger discouragement, we can have a day for any situation and overcome it, to when we refer to a constant discouragement in all our actions. The key is to focus on the positive things and learn to live with the bad or negative. There are several points that teach us to work effectively against discouragement. 1-Get the right perspective on the situation, not refute the facts how?: Having a good view of the entire film have a look at the problem, Observe yourself when you turn your face to discouragement know what you are facing and find new opportunities that in this situation presented to you; Notes profoundly successful people, See the positive possibilities that it can bring this situation. 2-Go, meet the right people, we have to try to spend more time with positive people, those that help us have hope, faith, confidence in ourselves. 3-Pronounce right words, do not talk badly about yourself, use positive words. 4-Develop right expectations, it is important to create realistic expectations, you can achieve, considering that you submit obstacles in the way, which get over. 5-Take the right decisions, when we take wrong decisions, we are worn because we chose the wrong way, so it is important to know when and how we will make decisions. Maxwell explains that when we are at the top of the mountain and will take decisions when we are in the valley, that is down need to develop persistence. If we can develop and maintain perspective can overcome discouragement and move forward. We humans although we like the change, we resist on. Change is hard for everyone, but we are also aware that there is no progress without change, there are several reasons that make us resist them: fear of the unknown, because they believe it is not the time to do it, because they feel uncomfortable, probably because different from what they know, not that it is bad or wrong, just not what theyre used, for established traditions. We try to get things done in every area of our lives, and in most of the times, we have to do it in the mist of difficulties. We simply cannot avoid problem, no one is exempt of them. But our perspective on the problem usually determines our success or failure, not the problem itself. The key is to focus on what you learning, not on what you are losing. If you do that, then you will open the door to future possibilities. Fear is part of the human condition and all of us experience some kind of fear, defined as a false expectation appearing real. It has destructive effects when our own thoughts create potential danger for cause inaction, and us when taking action will require us to move into the unknown. Fear and anxiety are debilitating emotions than let us undermine faith in ourselves, in others, and in God. Also is a waste of energy when unfounded fear can turn into a real problem and keeps a person and others around him from reaching their potential. In order to handle fear you must admit your fears, recognizing the source of them and how your fears can limit you. The only place we really have any power is in the present and it require give today our attention, not yesterday because is waste of energy and nothing can change it, not tomorrow because can cause us miss present opportunities. The difference between average people and achieving people is their perception of a response to failure, which is determined for the attitude, the difference maker. When we face failure, we have to change our attitude. We have to change our vocabulary for example instead of using â€Å"If only† the way to correct that mind set is to change by â€Å"Next time†. The success people do not use the word failure to describe their mistakes, instead they referred to learning experiences, tuition paid or opportunity for grows. The difference maker, your attitude is not everything, but it is one thing that can make a difference in your life. When we allow the difference maker to make an impact in our lives, we can help others. Actually this is the mean purpose of the difference maker; if we apply as leaders the power of a positive attitude starting in us, we can spread to the employees in the organization and achieve personal and corporate goals. In this book John Maxwell destroys the common myths relating to the attitude: what can and can not do for you. By showing how to overcome the five main barriers of attitude, Maxwell teaches the skills needed to turn the attitude in the most valuable possession. What is more important, the book teaches not only develop an attitude that will have a tremendous impact on career, family and everyday life, but also to maintain that attitude for the rest of life.

The different types of animal cruelty

The different types of animal cruelty Different types of animal cruelty have ee around for many years. Laws relating to animal cruelty vary from state to state. As of 2009, about forty-six states have some felony provisions in their anti-cruelty and/or animal fighting laws (Wisch, 2005). As time passes and new things are being invented, people seem to loose interest in their pets. Even though people use animals for their testing/experiments, there are other ways to get a solution to something. Scientist and many others, find it easier and safer to test on animals than to test on other possible sources. They test products such as makeup, and cologne. They also use animal fur for designer clothing other types of fashion. Innocent animals are being used for useless products that we can live without. Many animals die due to different types of crucial testing. They suffer by going through several procedures. The goal is not to patch up ailing people but to use the human tissues in place of mice, dogs or other lab animals for testing new drugs, cosmetics and other products (New York Times, nd). With the donation of human cells, animal testing will be reduced. This way is safer can be both suited for animals and humans. If the animal- rights movement had a bible, it is Singers 1975 book, Animal Liberation (New York Times, Jan. 15, pg 30). Singer calls many of the attitudes human beings have toward other animals speciesism, a concept which can be found throughout history (Gargar o, 1991). Humans are just like animals as far as feeling pain. Eight billion animals are killed each year in this country for food. More than a thousand animals are killed and shipped to groceries stores to be bought. Slaughtering of cows, pigs, and other animals, happen everyday because consumers keep purchasing meat. Animals on todays factory farms are kept in crowded, filthy enclosures and denied everything natural and enjoyable to them. Most of them have no legal protection from cruelty that would be illegal if it were inflicted on dogs or cats. There are some fruits or vegetables that can give the same protein as meat. The Humane Slaughter Act requires that animals be rendered unconscious with one swift application of a stunning device before slaughter. Animals in slaughterhouses can smell the stench, hear the sounds and often see the slaughter of those before them. As the animals struggle from fright, the human workers who are pressured to keep the lines moving quickly often react with impatience towards the animals. Numerous cases of deli berate cruelty have been reported including workers who took sadistic pleasure from shooting the eyes out of cattle, striking them in the head, and electrically shocking them in sensitive areas of their bodies. As for the chemistry of the central nervous and endocrine systems, there is no difference between humans and other animals. All free-range, factory-farmed, egg-laying, dairy-producing, or wool-bearing animals that dont first die from disease are trucked to the slaughterhouse. To minimize costs, animals are crowded and must live in each others excrement. They are exposed to extreme weather conditions in the open trucks. Shipping fever, which can be fatal, is common in cattle transported long distances to the feedlots, the stockyards and then the slaughterhouse (Compassionate Action Institute, nd). Animal cruelty can be either deliberate abuse or simply the failure to take care of an animal. Either way, and whether the animal is a pet, a farm animal, or wildlife, the victim can suffer terribly. People with emotional problems may beat, shoot, or stab animals or set them on fire. Neglect is not giving an animal the right food, water, shelter or vet care. Their misery goes on for so long; animals who die of neglect can suffer just as much as animals who are harmed on purpose. All U.S. states have animal cruelty laws, and 47 states treat some forms of abuse as felonies. Farmers and researchers can do cruel things to animals that other people cant do legally, but all states have some protection for pets like dogs and cats. There are different cases in animal cruelty, for example cockfighting and dog fighting. Animal cruelty has not gone away. In Brea, California, 85 children, ages ranging from kindergarten through 12th grade, witnessed a cow being slaughtered at Carbon Canyon Christ ian School, according to PETA Action Alerts. The rational for having the students witness this cruel act was that they could see this act, instead of only experiencing it through the books they had read during the year. Chances are if an animal is being abused and there is a child in that household, then the child is also being abused. Chances are that a child abusing an animal can grow up to be someone who commits other violent crimes. Studies also found that a history of animal abuse was found in 25% of male criminals, 30% of convicted child molesters, 36% of domestic violence cases and 46% of homicide cases (The National Animal Abuse Registry, nd). While prosecution of animal cruelty cases is generally considered the exclusive purview of law enforcement, veterinarians who routinely examine and treat sick and injured animals occupy a unique role in the legal process of identifying cruelty and bringing its perpetrators to justice. People engage in animal cruelty, otherwise known as animal abuse, in every city throughout the world. There are many reasons why people mistreat animals some individuals act on sadistic desires others act unintentionally, harming animals with their carelessness. But the true abuse is systemic, involving the choices we make as a collective. Animals are used as dummies because people think they arent harming anyone by doing so. In the past few years, organizations and individuals have been using the power of the internet to spread awareness of animal cruelty facts a great sign considering animal abuse will only continue on a massive scale until enough people come face-to-face with the statistics. To fight this abomination, activists, scientists, authors, lawyers, and politicians have sacrificed their valuable time and money, occasionally their lives, to save suffering animals. With gratitude to those who accumulate animal cruelty facts and educate the populace, people are finally ta king notice of suffering animals and the mistreatment they undergo.

Human behaviour and Lifespan Development in Social Care

Human behaviour and Lifespan Development in Social Care Suzanna Pickering Social Workers are increasingly referring to theories of the life cycle, life span development and human behaviours these theories indicate the relationship of particular biological ages of life to psychological, social and development changes. From a theoretical perspective key theories of human growth and development will be discussed focusing on infants, highlighting the importance of professionals observing a child and making a judgment on their development and needs. Therefore, the theories will be applied to social work, discussing the advantages and disadvantages of taking a life span perspective, taking into account gender, culture and individuality. Attachment and the different theories associated with attachment will enable us to understand people in a more thorough manner and in particular the circumstances that service users may be faced with considering diversity, their individual cultural needs and beliefs. Whilst staying within the boundaries, values and Ethics set down by the GSCC. It is widely accepted that parent and child relationship plays a central role in the psychological development. (Pg1 Attachment and Development) Goldburg, S. (2000) Attachment and Development, London: Arnold. The term development refers to the process by which a child, or more generally an organism (human or animal) grows and changes through its lifespan. In humans the most dramatic developmental changes occur in infancy and childhood, as the newborn develops into a young adult capable of becoming a parent himself or herself. From its origins much of developmental psychology has thus been concerned with child psychology, and with the changes from infancy through to adolescence. Smith, P.K. and Cowie, H. (1996) Understanding Childrens Development (2nd ed.), Oxford: Blackwell. The term attachment is described in Collins Dictionary of Social Work (Thomas, M. and Pierson, J. (1995), London: Harper Collins) as a long lasting emotional bond between two individuals, involving their seeking proximity to each other and having pleasure in each others company. Typically attachment is developed by infants towards their principal care-givers, but it may also characterize feelings between other people, or between a person and some object. Attachment is a strong emotional bond that develops between infant and caregiver, providing the infant with emotional security. By the second half of the first year, infants are said to become attached to familiar people who have responded to their need for physical care and stimulation. (Bowlby, J 1998) How these attachments develop and whether attachment theory provides a sound basis for advice on how to raise children have been intense topics of theoretical debate. Attachment refers to the interactive reciprocal relationship that infants and young children experience and develop with their primary caregiver(Bowlby, 1982). Many times this caregiver is the infants biological mother. In recent times the population of working mothers has increased dramatically. Due to this demographic change, the primary caregiver for a child is sometimes the biological father and other relatives such as aunts, uncles, grandparents, older siblings, nannies or day care providers.There are also Children in our country who for various reasons find themselves in the care of foster or adoptive parents. Following birth is a rapid area of learning for the child. A new born baby can see approximately 20 cm and follow a moving object, smell, hear and recognise voices. Checks are preformed on the newborn to ensure nothing obvious is wrong, these checks include Reflexes, Moro response (toes curling), Babinski (grasps fingers and hangs), ensuring that infant is rooting for the breast, sucking swallowing, step and stepping. The new born is totally reliant on the caregiver as it is not equipped to survive without it. The caregiver provides food, warmth and protection, for example when a baby cries it is for a reason this is a form of communication. Babies know that when they cry somebody will come and will ensure to satisfy the babies needs. Chronologically, this is the period of infancy through the first one or two years of life. The child, well-handled, nurtured and loved, develops trust and security and a basic optimism. Badly handled, he becomes insecure and mistrustful.(Erikson E Trus t Vs Mistrust 8 Stages of Development) cited Child Development Information (2009) Children develop and grow from the moment they are conceived until early adulthood, showing many changes within their abilities. Whilst no two children will develop at exactly the same time, as Social Workers we use benchmarks to observe behaviours and development. Understanding the stage and process of development can help a Social Worker identify the achievement of developmental milestones such as a Childs first step or first words and to acknowledge the child is developing normally within the benchmarks we work. Attachment theory is a psychological, evolutionary and ethological theory that forms relationships. One important principle of attachment theory is that a young child needs to develop a relationship with at least one primary caregiver for social and emotional development to occur normally. The theory was formulated by psychiatrist and psychoanalyst John Bowlby. The area of the infant is considered by Bowlby as sensitivity period. Within attachment theory, infant behaviour associated with attachment is primarily the seeking of familiarity of an attachment figure in stressful situations. Infants become attached to adults who are sensitive and responsive to their needs and who remain as consistent caregivers for some months during the period from about six months to two years of age. During the latter part of this period, children begin to use attachment figures as a secure base to explore from and return to with the knowledge that a parent will be where they left them in the case of a secure attachment. Separation anxiety or grief following the loss of an attachment figure is considered to be a normal and adaptive response for an attached infant. The child will show a clear preference for the primary caregiver on their return; this will help guide the individuals feelings, thoughts and expectations in later relationships. Attachment theorists point to data that favour the caregiver responsiveness hypothesis. For example, it has been found that an infants crying changes over the first year much more than the mothers responsiveness to the crying does. Moreover, the mothers responsiveness over a 3-month period predicts the infants over the 3 months significantly better than the infants crying predicts the mothers subsequent responsiveness to crying. In short, the mother appears to influence the infants crying more than the infant influences the mothers responsiveness to crying (Bell Ainsworth, 1972). As a social worker we need to gain an understanding of the whole child, their development and their life course. It is important to take a range of theories and perspectives into account that support us in understanding childrens growth and development and individual experience, the role and the impact of their families and the influence of processes and systems in their lives. Through this you should be able to see beyond the description of the child, to give meaning to their lives and experiences. Thus we are recognising the child as an individual. We need to acknowledge there are children with unique and specific needs that may impact on their individual development and behaviour, certainly on their experiences and how others view and respond to them, a good example would be the experience and views of a child with a disability. Pg 31 SW humanÂÂ   deve. We need to recognise that communities raise children in diverse ways with each culture encouraging the kinds of habits and traits that help them to integrate and function within that culture, (pg 33 Social work and human development) however we need to be mindful of the laws and human rights that we have within the United Kingdom whilst being aware of cultural diversities and preferences. Recognising the importance of culture within the childs development is important for a number of reasons. Firstly we need to identify those aspects of development that impact on all children ,not just through theories and studies based on white, middle class children living with a western culture. Secondly we need to have an understanding of the childs family culture and how that impacts on the child; we need to understand the impact of cultural beliefs as part of that environment. We need to consider how different cultural beliefs impact on how people experience their lives. Attachment process for the parents seems to begin with the development of an initial emotional bond and then extends to more and more skilful attachment behaviours. For the infant, the process is said to begin with attachment behaviours and then progresses to the full characteristics of attachment somewhat later (Atkinson et al 2000). Sigmund Freud however, also offered a view on the area of attachment and his view was later known as the The Cupboard Theory. This theory stated that the absence of the mother would frighten the baby into believing that it would not be nourished. This theory offered by Freud has received a great deal of criticism on the basis that there is no evidence to suggest that the infant associates the mother entirely with nourishment. Bowlbys view supplemented these criticisms as he believed that babies have inborn tendencies towards the mother and are not attached by food or warmth. Another key development which was argued disproved Freuds theory and offered support towards the view of Bowlby was an experiment which was conducted by Harlow and Harlow in 1977. This experiment consisted of Rhesus monkeys been raised without their mothers. The Monkeys were housed is isolated cages with a model mother either made from wire or terry-towel cloth. The terry-towel cloth had no provision in which to feed the monkeys whereas the wire mother figure did in the form of milk yielding nipples. The study concluded that every time the monkeys were frightened they would seek support and comfort from the warm non-food providing terry-towel cloth model as opposed to the cold food providing wire model. These findings clearly disputed the view of Freuds Cupboard theory. And it indicated, as Bowlby would argue, that a mothers love is not for nourishing but for comforting and children, like the rhesus monkeys, use teddy bears for comfort if they feel in anyway threatened (Gleightman, H . et al 1999).ÂÂ   Later criticisms of attachment theory relate to temperament, the complexity of social relationships, and the limitations of discrete patterns for classifications. Attachment theory has been significantly modified as a result of empirical research, but the concepts have become generally accepted, although we are no longer working with just a Euro centric base, we use these theories as a benchmark within Social Work taking into account individual cultures and beliefs. Another disadvantage for a child is having a good attachment with a poor parent; this could cause lack of trust, mistrust and the child then as having to care for themselves and possibly siblings. Although criticisms have been made of the Theory of Attachment and certain aspects of the work of Bowlby, Ainsworth etc I feel that the theory of attachment has developed immensely through their work. It can certainly be argued that their work will and will continue to contributed to our understanding of how parent and child attachments develop and I feel that their work provides us with reasoning as to why children may develop in different ways. Although there are criticisms which exist of the theories, I feel that it can be clearly argued that they give us a solid information base as to why attachment is important in the development of infants and children. The overall consensus surrounding attachment and the associated debates have in past suffered criticism from feminist groups too. For example, criticisms surrounding Bowlbys work have been made highlighting that he maintains that the mother should be the main carer of the infant and that her continuous care should be present while the child is growing and developing (Gross, R. 1999). This has been argued to be sexist as the implication is that the mother will not work and will automatically undertake child rearing roles. It can be argued once again that this presumption is not only sexist but as highlighted previously, culturally unethical too. One major argument which has been offered by Gross R. in 1999 to support the feminist view is that a stable network of adults offers adequate care and in some cases can have advantages over a system where the mother has the meet all the infants needs (Gross, R. 1999).

Torture Techniques Essay -- Essays Papers

Torture Techniques Throughout every period in history, people in society have been driven by panic and hysteria to use their faith in God as a reason to accuse, torture, and murder countless innocent people. Events in this cycle of inhumanity account for some of the darkest stains in human history. All forms of torture and punishment served as the primary means of forcing accused, inocent individuals to confess their involvement in the alleged occurrences and to reveal the names of accomplices. Throughout history, various forms of spiritual rituals, public humiliation, and pain induction, have been used to extract these false confessions from innocent individuals. Accused heretics could be punished through spiritual purification rituals performed by the church. After being accused of being a heretic, the church considered the body and soul of that individual to be corrupted, filthy, and possessed by the deviled. Because of this, the accused would have to undergo a harsh cleansing of the body and soul. The body would be washed with fire, boiling water, and rags made from harsh material. To cleanse the soul of the individual, he or she would be forced to swallow substances meant to eliminate evil spirits. The church accomplished this by forcing the accused to swallow scalding water, fire brands, coals, and soaps. This ritual evolved into the present day concept of washing the mouth out with soap.1 Severe public humiliation was another method of extracting confessions out of accused individuals. The most common and recognizable form of public humiliation was the stocks or pillories. With the head and hands fixed in the stocks, the accused was put on display for the entire village to jest, insult, and throw things at. Many ... ... http://www2.cybercities.com/s/shanmonster/witch/ (28 February 1999) - Michael Norton, "Townsfolk Kill Five People of Witchcraft," Associated Press, 23 January 1996. Bibliography - Dispelling Witches. Directed by Marnie Villari, 50 min. A&E Networks, 1993. Videocassette. - Malbrough, Ray. Charms Spells and Formulas. St. Paul, Minnesota: Llewellyn Publications, 1996. - Norton, Michael. "Townsfolk Kill Five People of Witchcraft," Associated Press, 23 January 1996. - Powell, Shantell. "Punishment, Torture, and Ordeal," The Witching Hours, 25 October 1998. http://www2.cybercities.com/s/shanmonster/witch/witches/grandier.html/ (28 February 1999). - Torture and death penalty instruments from the Middle Ages to the Industrial Era, http://www.cecut.org.mx/GALERIA/tortura/torture.htm (3 March 1999).

The Loss of the Ideal in A Tale of a Tub Essay -- Tale of a Tub Essays

A Tale of a Tub is a mass of text seemingly thrown together with the purpose of deliberately confusing the reader, but its digressions upon digressions cannot mask the inevitable theme of loss, which is ultimately found in all of Swift's works. The satire holds the present against an ideal of past perfection, and the comparison always shows the modern to be lacking. The church adulterates religion; moderns, the ancients; critics, the author. The narrator of Swift’s text seems to believe that the moment a great work or idea is put forth, it can be pure, but will always degrade with time. Because it is impossible to return to this former state, there is a heavy sense of disappointment that weighs down the more transparent wit and humor. The entire tale could be nothing more than a joke, which is aimed at not only the moderns and the church, but the audience as well.1   But no matter how many quips or crude attacks Swift makes, the purpose of the story is not just to laugh at t he expense of others, but to mourn the fall of an ideal that can never exist again. It is impossible to return to an original source in the Tale because it seems as if the narrator holds a model of a linear time-line in his head. As time passes, the distance between each passing moment and the originating point must increase, and any attempt to return to the beginning must fail. Just as it is impossible for someone living in the eighteenth century to return to the first, a man who is taught to be a modern can never think exactly like an ancient. Because of this view, the narrator can almost be seen as a modern-day phenomenologist. This philosophy asserts the impossibility of observing any object as it actually is, since the viewer is separated from the obje... ...m must fall short of the original. And if his talent cannot be used to add to the glory of the classics, then it might as well be used to condemn the moderns. If all writing is ultimately a corruption of that which preceded it, as the narrator seems to believe, then it is better to write of something that is despised rather than revered. At times the Tale appears to be nothing more than a prank, due to all of the digressions and unintelligible passages that are inserted. Swift states that he is giving his readers exactly what they want, because mankind â€Å"receives much greater Advantage by being Diverted than Instructed,† and happiness â€Å"is a perpetual Possession of being well Deceived† (327, 351). Swift views this as the exact problem that is ruining current learning, and puts it under the readers’ nose to frustrate them with the same method they are promoting   

Marketing – Right Choices

| Off Campus & Assignment Handling Services Division of Information Services Nathan Campus GRIFFITH UNIVERSITY QLD 4111 | ASSIGNMENT COVER SHEET Open Universities Australia | Student details| Name| Gokhan Aykut| Course| B. Comm| Unit details| Unit code| MKT 103| Unit name| Introduction To Marketing| Unit tutor| Kieth| Assessment Item details| Marketing Report| Due date| 20/02/2012| Word count| 2500| Extension granted| v? No ? Yes| Extension date| | Is this a resubmission? v? No ? Yes| Resubmission date| | ACADEMIC INTEGRITY DECLARATION Breaches of academic integrity (cheating, plagiarism, falsification of data, collusion) seriously compromise student learning, as well as the University’s assessment of the effectiveness of that learning and the academic quality of the University’s awards. 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(Gokhan Aykut) | Executive SummaryThe following report is the marketing plan for the new Nokia Lumia 910G for the global market for the financial year of 2012-2013. After many years of unsuccessful handsets which have lead to a decline in growth, this handset is designed to regain the market share globally and for Nokia to lead into a new generation of developing low cost handsets with high end features with the added benefit of showing to the world that Nokia is environmentally conscious and a proud ambassador for protecting our very fragile planet. The company’s mission statement Everyone has a need to communicate and share. Nokia helps fulfill these needs and we help people feel close to what matters. We focus on consumers by providing very human technology† * Commitment to deliver outstanding and innovated products to our customers. We seek to become the number one electronics company throughout the world. * Focused to maintain outstanding relationship with all of customers and distribution partners globally. By maintaining our strong relationship our aim is to become once again the number one handset manufacture globally.The marketing plan will focus on the smartphone and the current line of smartphones that Nokia has introduced, it will outlined the detailed of the current promotion and marketing campaigns used and how it could further better those campaigns. The target market that this handset will be focused on is generation Z in particular, 15-22 year old males and females. This generation is the trend setters of today and are ‘digital natives’, it will also analyse relevant factors with the company including, competitors, customers and SWOT analysis.Table Of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Situation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 Macro Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Political Legal Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 Technology†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7-8 Competitor Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8-9 Consumer Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9-10 Internal Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 Sales Market Share†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Brand Awareness†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 Promotional And Marketing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11-12 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13-14 Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 Target Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 Positioning Map†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 Marketing Mix Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 18-20 Evaluation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 21 Implementation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 22 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 24 Introduction Nokia was first established in 1865 on the banks of Nokianvitra River in Finland by Fredrick Idestam.He would set up a wood pulp mill and produced paper, the original form of communication. It was later on were a merger took place with Finnish Rubber Works and Finnish Cable Works that gave birth to Nokia Corporation in 1965. The name of Nokia would be growing at a rapid rate, and eventually the company would be a major player for 31 network operators around the world. Nokia initially targeted low income people and first time mobile buyers, with the introduction of the 1100 series. Today the company has grown into the largest manufacturer and distributor of mobile phones.With the introduction of OVI (internet services for the Nokia Brand) in 2007, Nokia has now become a major player in the smart phone industry, and with its newly formed alliance with Microsoft Corporation and Windows Mobile, the sky is the limit for this iconic brand. Situational Analysis The major mobile handset suppliers in Australia now include brands such as Nokia, Sony Ericsson, Samsung, LG, Motorola, Sonim, HTC, Palm, Blackberry, Garmin Asus, Alcatel and Apple iPhone. The cost has gone from over $5000 in 1981 (in car system) to Telstra’s cheapest model available today at $35.Mobile coverage, customers and functionality has changed dramatically over 30 years and together with the Internet, social media and affordability; mobil e communication has permanently changed the way in which people live and work. There are now an estimated 22 million mobile phone services in Australia as at 2011. (Budde. com, 2011). The mobile phone market in Australia is highly competitive in terms of both service and phone suppliers. In the area of service providers the dominant player is Telstra, although with a policy of competition, other organisations are developing strong competitive positions.Pre-paid and post paid plans also form a basis for competition between providers. The chart below provides an insight into both service providers and types of service in 2008. Item 3 on the chart includes â€Å"other† suppliers. Source: Mobility Magazine (2011) 10 (3). The Finnish Nokia Brand remains the world’s largest mobile phone producer; although its market share has dropped to 23. 9 percent (from 28. 2 percent last year), and Samsung, LG and Apple are showing strong growth. (IBT March 24 2011). Macroenvironment Eco nomic Environment Economic conditions affect the way in which consumers spend.They also affect the way in which companies spend on such things as product development, range and inventory of stock. The present world economic crisis in Europe has had an influence on both consumers and manufacturers. Global sales of all mobile phones showed a growth rate of 5. 6 percent in the third quarter (2011) compared to 16. 5 percent in the previous quarter. Global sales of Smartphones were also down from 74 percent growth to 42 percent in the third quarter whilst inventories have grown by 20 million phones during the same period. MobiThinking, 2011). Australia has shown better economic performance than that of most other countries, but this too is dependent on factors outside of its’ control. Given that the major manufacturers of mobile technology are multi-nationals, they will feel the effect of any economic downturn, which may also then be seen here. Consumers have shown reluctance worl dwide to purchase new phones during the European credit crisis, although this may be mitigated by consumers waiting for new flagship devices to be released. Gartner, 2011). Even if Australia is insulated from the full effects of a major economic downturn in the near future, it is likely to affect the purchasing intentions of the mobile phone market Political Legal Environment The telecommunications market is important to the domestic economy and as such is subject to political and legal constraints. Politics has led to opening the market to competition, and it is maintaining and strengthening competitive forces.In terms of service providers, they have to operate within a legal framework that is subject to political influence and overseen by such bodies as the Australian Competition and Consumer Council (ACCC) in accordance with Fair Trade and Trade Practices Acts. There is also protection of intellectual property, as well as trademark/design and brand protection in Australia that co mpanies have to consider when marketing their goods and services. Technology Technology has been an essential driver of the mobile phone market for both carriers and handset providers.The original AMPS (Advanced Mobile Phone System) was launched in 1987 and provided an analogue or 1G service and by 1989 had 100,000 subscribers. In 1992, both Optus and Vodafone were licensed and the number of subscribers reached 500,000. In 1993 Telstra launched its new 2G network, and by 1996 there were over one million digital subscribers and 2. 5 million analogue users. Four years later the AMPS service ceased, however, by 2003 the first 3G network together with the Nokia e606 mobile phone allowed for both video calls and high-speed Internet access.By 2005 half the Australian population had a mobile phone, and at present (2011) there are more subscribers than people in Australia. (ActewAGL, 2009). In each stage of development carriers and phone manufacturers worked together to increase the range a nd variety of applications that could be performed by mobile devices, culminating with the issue of the Apple 4 iPhone in 2011. Ongoing development includes Apple’s new battery solution (Hydrogen Cell) that could power the iPhone for ‘weeks’ (AEDT, 2011).The different architecture or platforms used and being developed for the smartphone market will provide both marketing and technology-related opportunities. Operating Systems (OS) such as Palm and BlackBerry, Symbian and Windows Mobile, are all likely to increase competition and consumer choice in the market. Competitor Analysis: Both carriers and retailers/manufacturers operate in a dynamic and highly competitive market. There is a plethora of â€Å"deals† in the marketplace covering both service providers and retailers. Continual new product innovations have put pressure on companies to innovate or lose market share.For example, the Apple iPhone radically changed the product landscape realising phenomena l growth since its release in 2007. (Australian IT, 2011) The introduction of competing phones and platforms that offer advantages peculiar to an individual system is likely to fuel a continuation of the current technological â€Å"war†, which, combined with aggressive marketing from all the major suppliers, makes for an evolving and unpredictable mobile phone market. Mobile phone marketing strategies are aimed at both the business-to-business (B2B) market and the business to consumer market (B2C).Some of the strategies used include; multiple pricing (B2B) as in supplying all the phones for a specific company (eg. Origon Energy), bundling, where the phone and plan form the purchase and provide value for the bundle for both business and consumer markets, two for one deals, free talk time, (for a specified value above that which is paid for in the mobile phone plan), and many more. Customer/Consumer Analysis Customers can be classified in terms of business and non-business. The business sector is more rational, value driven and information hungry. Business customers will adopt a structured approach to analysing costs and, n the main, make choices based on full information. Consumers as individuals constitute a different market, with different needs and associated motivations. From the very beginning mobile phones were seen as status symbols, owning one increased one’s social standing and position. This still remains a key driver for innovators who will purchase new and improved phones as soon as they are available, and bask in their (perceived) increased social standing or â€Å"Street Cred†. Mobile phones have had a symbiotic relationship with social media such as Facebook and Twitter.One has supplied the other with the means to expand and capture a huge consumer audience. As such there has been considerable research conducted into other motivations, needs, and influences that affect the interface of mobile phones and social media. (Lenhart , 2009). For instance, Telstra has released consumer research showing how Australians use their mobiles to connect. It found:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   * 50 percent of Australians feel panic stricken within five minutes when they think they have lost their mobile phone; 25 percent panic after less than a minute. Nearly one third of Generation Y consumers check their mobile phones in the mornings before they use the bathroom, have breakfast, or go online. * Nearly half of Australians rank mobile phones as the innovation they value the most, more than the desktop computer to laptop and the oven to microwave. (SMH, 2011). Mobile phones are an integral part of a consumer’s life affecting the ways in which they conduct business and leisure activities. With the introduction of the Smart Phones, consumers now have the capacity to interact with one another in ways that have completely and radically changed the marketing landscape.Apart from using app lications for shopping online or as a means of supplementing high street purchases) they can now join communities and share opinions about goods and services that are really empowering them in the consumer decision-making process. Internal Environment Sales And Market Share The global mobile phone market is extremely competitive in terms of manufactures. In 2007 Nokia was number one handset manufacture, with a global market share of 38 percent, and estimated sales of â‚ ¬32 billion. Five years later, Nokia finds themselves losing their crown as number one handset anufacture to its long time completive rival, Samsung Electronics. Nokia’s market share has slumped to only 19. 8 percent in the handset market, which works out to be a 52. 1 percent decline from 2007. Nokia has just released its fiscal Q2 2012 financials. It’s reported â‚ ¬7. 5 billion in net sales, a slight increase from the â‚ ¬7. 4 billion last quarter. Net sales are down by five percent, and the operating loss is almost twice the value it was last quarter: â‚ ¬826 million compared to â‚ ¬487 million a year ago. Brand Awareness Nokia has built a reputation on being one of the world’s number one handset manufactures.Nokia initially targeted low income earners and first time mobile phone owners, but since has grown into a leading and innovating smart phone supplier to the world. The brand’s mission statement is heavily focused around communication. â€Å"Everyone has a need to communicate and share. Nokia helps fulfill these needs and we help people feel close to what matters. We focus on consumers by providing very human technology† Nokia’s brand is built around friendship, trust and customer loyalty. Building friendship and trust is at the heart of the brand, and this is visual communicated to customers by two hands shaking.Promotion And Marketing Currently Nokia is heavily promoting there Lumia family of Windows Phones on a massive global s cale. These include 4D projections and live music events. Along with Nokia pushing heavily the Lumia range, Microsoft has jumped on board and pushing hard with carries around the world to promote the Windows based handset, this is done with the â€Å"Smoked by Windows Phone† campaign. This camping was based around simply a bet where people would win a $100 if their non-Windows phones is quicker than the Lumia handset running the Windows Phone software.According to Nokia Australia's head of marketing, Jolaine Boyd, â€Å"This new brand proposition and campaign signals a new Nokia – a company that is thinking and doing things differently. Our aim is to fundamentally shift consumer perceptions and educate them about Nokia's new smartphone range. We want to put Nokia firmly in the consideration set and make the brand relevant again. † This current camping focuses, on Nokia’s global brand positioning and promoting â€Å"Amazing Everyday† which is heavil y focused around portraying the amazing thing we do as humans every day with a massive focus on social media and the youth of today.There are three core elements within this camping and they are, out of home, TV and digital. Boyd added, Australia has the highest smartphone penetration in the world at 37 per cent. The rise of smartphones is dramatically increasing the use of the internet overall in Australia. With this in mind the â€Å"Amazing Everyday† campaign, the current advertisement of the new Lumia range capitalises on these aspects, with bright and bold colours with simple statements. Some of these advertisements are below. SWOT Analysis Strengths Nokia incorporated has a rich history and a wealth of experience which spans well over a 100 years.The company has one of the largest networks of distribution and selling partners in the world. Currently Nokia has one of the largest R;D departments in the world, which has a strong financial backing with over 1. 4 billion USD which allows Nokia to keep producing new and revolutionary products for its customers. Nokia produces many different handsets for different people for their day to day use and pride themselves on building relationships and sustaining them. The build quality of Nokia handsets are at world class levels, which gives to a much higher resale value than its competitors.Weakness Nokia is a well-established company with many strengths, but is main strength has also turned out to be its biggest weakness. The handset giant unfortunately did not move along with the technological move that sweep through right after the turn of the millennium. With the introduction of the iPhone, the handset giant was consistently producing the same type of phone but with a different designs and still asking customer to pay premium prices. The handsets that were being produced were overpriced and customers wanted more from their Nokia’s.Customers became app crazy and with the introduction of social media on the go, Nokia was lagging behind. Bold moves by Nokia gave birth to the NGAGE, a portable gaming console. The handset was designed to make phone calls, send text and surf the web with the added advantage of being able to play your favorite â€Å"retro† on the go. The concept was great but unfortunately this radical all in one device was not accepted by the market, customers still prefer the iPhone. This then gave birth to the N97 a poorly created handset which was very clumsy and had outdated software. OpportunitiesThere are many opportunities at present for Nokia. One of these opportunities is for the company to enter new growing markets, such as the Indian market. â€Å"By entering a newly developing market it has an opportunity to increase its sales as well as the overall global market share. As the standard of living in India has increased so has the purchasing power of the people. By targeting the market at the right time Nokia can gain the most out of this situatio n†( Nokia SWOT Analysis). Nokia has been a leading the way for many years with its well-designed handsets, these designs have gave birth to other handsets such as the iPhone.With the addition of Cal Zeiss to the portfolio, Nokia now has outstanding cameras on their handsets as well. Threats Nokia has many competitors in the market that it must attach to maintain its position as the market leader. The threats are emerging handset manufactures in the market. Companies like Motorola, Sony, LG mobile, Apple and HTC. The manufactures are providing equal or better products and presenting to be tough competition for Nokia in the global market. These threats can be providing cheap phones, new features, new style/types, and premium after sales service.So the growing competition has created an uphill battle for Nokia. With global economic downfall Nokia has to produced premium quality handsets at competitive prices, if this issue is not tackled head on it could create greater problems f or Nokia in the future. Objectives Mission Statement â€Å"Everyone has a need to communicate and share. Nokia helps fulfill these needs and we help people feel close to what matters. We focus on consumers by providing very human technology† * Commitment to deliver outstanding and innovated products to our customers.We seek to become the number one electronics company throughout the world. * Focused to maintain outstanding relationship with all of customers and distribution partners globally. By maintaining our strong relationship our aim is to become once again the number one handset manufacture globally. Marketing Objectives * Increase sales by 10% within one year. Use innovative technologies, such as Nokia Kinetic a world first flexible LCD, the introduction of WP8 handsets, to increase our target audience's awareness to illustrate our competitive advantages. Refine current products. Improve current products to reach new markets based on unmet consumer needs. Sales Objecti ves * To achieve sales on 10,000 units per quarter across every carrier and to have net sales exceed $100,000 per month. * To gain 15 per cent of the total Australian market share with WP7 handsets and to achieve globally 30 per cent. Total marketing budget for WP7 handsets in 20 per cent. Target Market Primary Market 15-22 year old males and females, or better known as generation Z.Most members of this generation have spent their entire lives on the World Wide Web. Generation Z are a highly connected into technology – they are the trend setter. The generation has spent their whole lives around technology and new forms of communications, such as the World Wide Web, instant messaging, texting, iPods, mobile phones, Facebook, twitter and YouTube, giving them the new name of â€Å"digital natives†. These trend setters are no longer using the internet on their PC’s but rather it is on the go and carried in their pockets on their mobile phones.This generation is tren d setting however very lazy; they want something that is easy to use out of the box with no hassles. Market Positioning Nokia’s brand positioning should differentiate itself from the past. In the past Nokia handset was specially designed for low end users, while the N series was aimed at trend setters, it lacked substance and failed to capture the digital natives. With handsets that were out shadowed by the iPhone, Nokia quickly lost its majority market share. Nokia has to aggressively attack the smartphone market by specifically targeting the trend setters of today.The trend setters of today are driven by technology and want handsets that are easy to use, they are heavily driven by social media, and their social status is of the highest priority. The key strategy is to maintain its leadership and lower prices on smartphones while providing high end products for the masses. Positioning Map Innovation Samsung Samsung Nokia Nokia Future Positioning Future Positioning Apple Appl e Sony Sony Nokia Nokia Current Positioningnt Positioning Positioning Current Positioningnt Positioning Positioning High Price High Price Low Price Low Price LG Mobile LG MobileCompetitiveness Marketing Mix Strategies Product According to O’Connor ,B (2000) A well-thought-out marketing plan can give you the ability to exploit your competitors' weaknesses, adjust to any new competition, expand your service capabilities, strengthen customer relationships and minimize sales volume fluctuations. It will also help eliminate unproductive promotions and enable you to create and control the specific image you want to project. To have an impact on the market, Nokia needs a blockbuster – a single, stunning smartphone that puts the company back on the map alongside with Windows Phone.Windows Phone 8 has a lot of interest from various carriers, by taking advantage of all this, the company can get its groove back. The handset must be simple to use, jam packed with technology while upholding two key fundamental features – social media and easy to use. Nokia introduced a whole line accessories free of PVC, keeping in touch with this green aspect already adopted by Nokia, the Lumia 910G will have a specially designed solar panel will built into the back of the handset, as part of the battery cover.Ten minutes of sun exposure will get you three minutes of talk time and the phone's casing will be made entirely from recycled plastic water bottles. Other key features are, quad core processing power, 12 mega pixel camera with Carl Zies lens, Nokia flexible AMOLED screen. 4. 7 inch 4. 7 inch Solar Panel Solar Panel Recycled Materials Recycled Materials Place/Distribution Having already established a channel of distribution partners globally, the handset will be available through all major vendors globally as well as to be purchased through online vendors such amazon and Nokia online.The opportunity exists to expand through existing areas, but with heavy focus o n the Nokia online store. This channel present great opportunity as there is no overheads. Price Price for this handset is directly set against competitors like the Apple IPhone 4s and Samsung Galaxy S3. The handsets’ being manufactures offshore in China and allows entry into the market at $350 per unit. The pricing strategy is very aggressive, keeping in line with the market audience the handset is directed at.This handset will be the first smartphone with high end features for very low costs. Being of all recycled plastic design allows maximum build quality with minimum costs. Promotions The use of viral marketing is the quickest way to get the word out about the new handset, as the use of social networks will spread the message quicker. According to Berkowtiz, D (2010) blogs and social media can be useful for establishing direct communication between marketers and consumers, and they can contribute to establishing a larger share of voice in search engine results.One such e xample of this is the ‘Best job in the world campaign’ that involved getting a job in the topical islands of the great barrier reef. The campaign had generated so much interested that the publicity around it was worth well over $150 million and in the process highlighted Queensland as an ideally holiday destination. By heavily promoting the Smoked by Windows Phone† campaign, over social media sites, the word of the Lumia 910G will spread. Evaluation According to Harris, A (2010), there is a lack of strategy for using these new social media tools.It is often viewed as a technology issue, not a communications tool. Improving brand awareness and exposure involves creating an online presence, delivering key messages to a target audience and then building relationships with potential customers. Social media allows for these behaviors, as well as enhancing a company’s credibility. Social media is fairly new components to marketing, this type of marketing involve a company interested in increasing brand awareness and exposure to new and existing customers.By gaining the trust and respect of potential customers through frequent, but informal postings public relations teams may then assess the results of the marketing campaign. Although posting cannot be quantitatively measured, it can eventually lead to sales. According to Connor, A (2010) public relations professionals must develop creative strategies for linking online community participation to direct revenue. The interested fans having these conversations may be more inclined to purchase from their online friend than someone else.The will give an indication into measuring the sales volumes achieved through social media. From here, Nokia can determine if social medial marketing is worth the time that has been invested into. Implementation Conclusion This report sets out the marketing plan for the new Nokia Lumia 910G. The handset is made from recyclable plastic water bottles and sports a s olar panel on the back for additional power for the handset. It is a leading and innovating handset with superior features at the fraction of the price of its competitors.The handset is specifically aimed at the trend setters of today, the ‘digital natives’ The sales objectives is to achieve 10,000 units per quarter and to achieve a sales revenue of $100,000 per month. Back boning on the currently successful promotion ‘Smoked By A Windows Phone’ campaign and the use of social media the aim is to regain the majority of the globally market share and to become the number one handset manufacture in the world. Reference Berkowitz, David Social Marketing Advertising Age 81:8 (Feb 22,2010):54 Connor, Angela. Market With Social Media 21 Dec. 2009: Research Library, ProQuest.Web. 21 Feb. 2010. Harris, Angela. Does Social WORK? 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