Environmental Factors Paper

IntroductionI geared this paper on Coca-Cola because of my everywherewhelmest on a previous paper I wrote for this marketing class; package and Price Analysis: Pepsi-Cola. As I wrote the paper on Pepsi I became interested on both products since the befool been ascertain competitors since the early 1900?s and still remain the two kidnap cola drinks on the consumer products market today. This paper will inter Coca-cola?s domestic and global market as virtually as the importance of social responsibility and ethics assault the brand. Coca-Cola?s marketing began in China and opened its for the initial time bottling places in Shanghai and Tianjin in 1927. A triad plant opened in Qingdao in 1930. After a 30-year absence from the country, The Coca-Cola Company re-entered China in 1979, following the re-establishment of transaction in the midst of China and the United States. Coca-Cola was the first American consumer product to bring forth to China. (Coca-cola.com)E nvironmental FactorsOne environmental factors faced in the first few long time was sales. Sales were genuinely higher in smaller more(prenominal) exclusive markets than that of the larger cities and retailers. Coco-cola embarked on an aggressive marketing campaign. other factor was the distribution to the retailers; or so of the smaller locations required hours of give way on over rutted dirt roads, this presented a logistic challenge. In accession spark advanceing of sales was hard in these regions.

The keep order hired over thousands of sales representatives to make reparation visits and monitoring devi ce the amount of product being sold and in w! hat locations. This development was then entered into data banks that compiled all of the information and the company could track the information. Environmental factors can be political, social, ecological, cultural, technological and honest in nature. Coca-cola must consider what the impact each of these factors may have for them. Not considering these factors can result in the failed attempt... If you motive to call for a full essay, order it on our website: OrderCustomPaper.com

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