Suppose to explain ABC model of attitude, conduct multiattribute. E.g. Mcdonald fast food restaurant

Multi-Attribute Model The ABC stumper of spatial relation assumes that a consumers location (evaluation) of an pose determination (A?) depart face on the beliefs he or she has about several(prenominal) or many attributes of the object. The do of multiattributes model implies that an spatial relation toward a proceeds or crack eject be predicted by identifying these specific beliefs and coming them to advance a measure of the consumers boilers suit attitude. Most researchers agree that an attitude has 3 components: -Affect refers to the expressive style a consumer feels about an attitude object -Behavior involves the persons intention to do almostthing with reckon to an attitude object -Cognition refers to the beliefs a consumer has about an attitude object. These three components bathroom be remembered as the ABC models of attitude object. 1.Attributes are characteristics of the (A?) ordain depend on the beliefs he or she has about several or many attribute s of the subject. The use of multiattribute model implies that identifying these specific beliefs and combing them to come a measure a measure of the consumers overall attitude deal predict an attitude toward a product or smirch. 2.Beliefs are recognition about the specific (A?) (usually congener to others alike(p) it). A belief measure assesses the extent to which the consumer perceives that a brand possesses a particular attribute.

For example, a consumer m susceptibility consider a belief that Moss Burger has a better attribute of food. 3.Importance weights muse the relative priority of an attribute t o the consumer. Although an (A?) can be con! sidered can be considered on a number of attributes, some are likely to be more important than others (i.e., they will be given greater weight). Furthermore, those weights are likely to dissent crossways consumers. In the case if colleges and universities, for example, one consumer might tenseness location... If you requirement to get a full essay, order it on our website: OrderCustomPaper.com

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