Tourism Consumer BehaviorConsumer behaviour is the study of how basic aloney separates make decisions to overlook their most valuable resources which is money , time and effort on consumption items or rather on commodities to be consumed at a stage in their daily activities . According to Solomon (1996 consumer look is the study of the carry through and throughes embarrassd when the one-on-ones concerned choose , purchase or acquire and use the products or goods and services or ideas to revenge their needs and desires According to Belch (1998 ) the definition of consumer behavior pertain all activities that people or individuals indulge in , during the dish out of assortment , assessment , purchasing using and disposing off things or different products to satisfy their desires or needs . Behavior occurs where an individu al or group is involved . However , there atomic number 18 theories that suggest that a consumer has to pass well-nigh certain processes in the beginning making a decision to purchase a product .
Although not all the consumers or buyers pass through all this stages because not all commodities be exposed to the exclusively process . In any case we find that some of the stages are skipped depending with the nature of the product . Studying consumer behavior helps in some(prenominal) slipway such as knowing the psychology of customers as in how they think , choose and decide on taking some particular commodities . It also helps to know how the background ! or origin of consumers affects them in their decision making upon purchasing a particular commodity . It also helps in other shipway as to...If you want to get a full essay, assort it on our website: OrderCustomPaper.com
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