Charles Schwab :: Business Essays

Charles SchwabSince opening in 1974 Charles Schwab became a hearty known name in households. The firmlys main goal was to differentiate and honor their customers with available research. In 1997 Charles Schwab exceeded in altering his marketing environment to improve the business as rise up as customer satisfaction, value and retention. By crackinging the online trading option Schwab was able to lure customers in with an exceptional value proposition as well as a value delivered system unknown to investors. By placing the decision making and the convenience of trading in the customers hands, Schwab made this dish up exciting and cost effective to customers, thus making many investors satisfied Schwab customers.Schwab also created customer value. Analyzing the firms success I noticed that Schwab delivers bully quality in service. Schwab provides customers service online as well as in his branches. This service includes technical support as well as enthronement tips and investm ent education information for all existing clients as well as future clients. Schwab also established a Value- Delivered Networks with many companies which offer customer discounts and promotions. They offer promotions and discounts such as reduced traveling trips, good mortgage rates, and free airlines tickets.Schwab attracts its customers by advertising on a level of encouragement. In the beginning Charles Schwab advertisements consisted of reliable Schwab customers and employees. Later on, Schwab enlisted a celebrity spokesperson to advertise the simplicity and knowledge of online investing and investing principles. These advertisements attracted the average Joe and the average family. Schwab employed financial advisers in their branches who are able to educate, provide trading tips, and advice, along with other services, to customers. Aside from attracting its customers by providing top quality, simple, and reliable online trading service, Schwab retains its customers by keepi ng them satisfied.In my opinion Charles Schwab effectively anticipated the needs of the market. He jumped on the internet craze of this decade and effectively succeeded. By offering Online Trading Charles Schwab attracted new customers, provided